In mid-June, I was getting ramped up for a summer of street marketing. The key lesson learned at last year’s marketing event was that trying to explain Ubuntu or Ubuntu Vancouver in one sentence was tough. Really tough! This year I decided we need a catch phrase/slogan. The journey to find a slogan has been even harder. In June, we started our street marketing and test drove a few slogans but none really resonated with the public. The most common look we got was one of confusion.
After writing up a slurry of slogans I thought to myself, why am I re-inventing the wheel? Ubuntu must already have a slogan. So I began my Google search and this is what I found:
Original Slogan: Ubuntu – Linux for Human Beings
New Slogan: I couldn’t find a consensus as to what it is but I did find the following.
Ubuntu Wiki – Slogan Ideas
Real computers for real people
Ubuntu: Friendly computing
The community IS the computer
Ubuntu: Do what YOU want
Ubuntu – Humanity Shared
Ubuntu – Together we can
Ubuntu: Africans don’t know what it means either.
Ubuntu: Resistance is futile. Smile 🙂
Ubuntu – Linux for everyone
Ubuntu: an ancient African word for I am sick of compiling Gentoo
Ubuntu: Technology of Future
Ubuntu: Technology of Space Travelers
Ubuntu: Linux Now!
Ubuntu Brainstorm -Idea 3552
PC for Humans
An operating system for Humans
Computers for Humans
Doctor Mo’s Blog
Once you go root, you never reboot
PC & Tech Authority
Learn as if you were to live forever
Ubuntu – Official Site
Ubuntu for You
(I”m not entirely sure that this is the current slogan as its not explicit on the website)
With that being said my search mainly hit to Linux for Human Beings and the consensus in the community is that it’s good so why change it.
Time for a Test
Get up from your desk, go outside on the street, find a stranger and ask them this question: Do you know what Ubuntu is?
You are going to get this response: No, What is it?
You say: Its Linux for Human Beings
Watch the face – Yep that scrunched up, puzzled, not interested look is what you are going to get.
Pick another stranger and try any of the slogans listed above – go ahead, give it a whirl.
What are you doing still reading!?! – Get up! Go do it!
Welcome back! Interesting huh?
If I said any of the above slogans to strangers at local festivals and farmer’s markets I can guarantee we (Ubuntu Vancouver) wouldn’t get any sign ups. I don’t blame them sounds dull doesn’t it.
My challenge was to come up with new slogan for Ubuntu that I could explain in one sentence to a stranger. And I came up with a list of words that can not be used in that sentence.
Why not these words? The preconceptions surrounding these words make it difficult for the listener to be open enough to hear what is being said. Thus tainting their understanding of the message I’m trying to convey.
The Mechanics of a Slogan
What do you notice about the following slogans?
Make yourself heard – (Ericsson)
Finger-lickin’ good – (Kentucky Fried Chicken)
Moving at the speed of business – (UPS)
They answer three basic questions:
Who are you?
What do you do?
What is your unique way of doing it?
Got it, answer 3 questions in one sentence- simple right? hahaha… 😛
It’s been about 4 weeks since I started mulling this over. I came to the conclusion that two separate slogans are needed. One solely for Ubuntu and the other solely for Ubuntu Vancouver LoCo.
First let’s tackle Ubuntu. Another post will follow for Ubuntu Vancouver LoCo.
After many laps in my local outdoor pool – yep that’s where I come up with this stuff -while swimming my morning laps. Try it!
I’ve come up with a list that I think has some potential.
A) Ubuntu. Take Control of Your Technology
B) Ubuntu is Technology Evolved
C) Ubuntu. Your Every Day Technology
D) Ubuntu – Techno Evolution
E) Ubuntu. Choose to Change
I’m looking for positive and constructive feedback. Oh and before you give the feedback – Do the Test! You can’t possibly understand the weird stuff I hear unless you get on the street and ask.